Big and Bold

Black Friday is one of Thinkific's biggest campaigns of the year. It's a chance to explore the reaches of the brand, what the marketing and web teams are capable of, and for me to flex my creative muscles.

For 2024, we wanted something big and bold. I took a creative lead position on the project and pushed the boundaries of all campaigns we've launched in the past. Here are some campaign LP designs that I created. The first being an early iteration, and the second being the version with launched with.

We're taking over

As part of the campaign, we wanted the web experience to be wide-reaching and complete. I created a homepage takeover design that would ensure users didn't miss the offer. A persistent banner and pricing page update were also part of the experience. All pointed users to the same destination - check out our cool campaign page.

And to draw the experience to a close, I designed an exit intent modal just to get the message across, one final time.