Design-wise, we embraced a more mature, editorial look: cleaner layouts, more confident use of white space, and a focus on clarity over flash. Every visual choice laddered up to the new brand — sophisticated, trustworthy, and business-class.

On the systems side, we built everything on top of Luna, our new design system. That foundation made it easier to keep consistency across pages and empowered our dev and design teams to move faster. It also gave us a solid base for future scalability — new pages, campaigns, and product updates could be rolled out without reinventing the wheel each time.

As for the build itself, we optimized for WordPress, I worked closely with developers to fine-tune performance, accessibility, and responsiveness. It was a highly collaborative process. By the end, we’d built something that not only looked great, but was flexible enough to evolve alongside our brand.